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The Dolphin Index has been an important tool in Nestle Rowntree’s strategy to develop a broad innovation culture across the business and to remove the mystique that so often surrounds creativity and innovation.

Creativity Development Manager, Nestle Rowntree

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IDEA-SUPPORT

This dimension refers to the extent to which employees are encouraged to put forward ideas and suggest improvements. This also focuses on initiative and around the feeling of encouragement and support from the organization regarding the generation of ideas.

Low Idea-Support High Idea-Support
In organizations that are characterised by low levels of idea-support suggestions and initiatives are responded to with counter-argument and dismissal. The obstacles or reasons behind why ideas won’t work is the most common response, consequently fewer ideas are generated or individuals do not feel motivated to generate ideas. Fault finding with ideas and a lack of support mechanisms to take ideas forward is common. Climates that have high levels of idea-support encourage the generation of new ideas. Moreover, ideas and suggestions are received in a supportive and attentive way by all others within the organization. High idea-support is characterised by climates where colleagues listen and encourage new initiatives and ideas. There are also support mechanisms in place for trying out new ideas. Overall the atmosphere is positive and constructive.

 

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Having looked at several practitioners of the Ekvall criteria, I have been delighted to work with Mark and the Dolphin Organization to evaluate BBI’s culture for change and creativity. Mark has combined excellent, pragmatic business realism, with the passion to drive 21st century business growth, and he communicates this in a way that has engaged every level of the business and been truly inspirational. If you are looking to the future for you and your business, you need to do this!

Peter Corish, Head of Business Development, BBI Group

The great thing about the Dolphin Index is the opportunity to benchmark your climate against the world outside - and get feedback that says 'It doesn't have to be like that!'

David Mayle, Head of the Open University Business School's Centre for Innovation, Knowledge & Enterprise

The Dolphin Index is a really useful tool for clearly identifying our strengths and areas for improvement.

Jo North, Commercial Director, Northern Rail

The Dolphin Index has been an important tool in Nestle Rowntree’s strategy to develop a broad innovation culture across the business and to remove the mystique that so often surrounds creativity and innovation.

Creativity Development Manager, Nestle Rowntree

The Dolphin Index is the ideal tool for assessing your climate and so for understanding the levers to pull so as to make the enterprise more dynamic, innovative and successful.

Nick Gurney, Former CEO Bristol City Council