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The Dolphin Index has been an important tool in Nestle Rowntree’s strategy to develop a broad innovation culture across the business and to remove the mystique that so often surrounds creativity and innovation.

Creativity Development Manager, Nestle Rowntree

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FREEDOM

This dimension refers to the extent to which employees have opportunities to make their own decisions, seek information and show initiative. The extent that the there is freedom from tight supervision within the organization. It focuses on the independence that individuals have in their jobs.

Low Freedom High Freedom
Organizations which demonstrate low levels of freedom are those in which people are passive and rule-bound. Individuals are unwilling to challenge boundaries and are anxious to stay inside established boundaries and ways of doing things. Low levels of freedom are also characterised by high or excessive levels of bureacracy over the ways in which activities are undertaken. Organizations which demonstrate high levels of freedom are ones in which individuals discuss the ways in which they choose to perform their tasks and jobs. Individuals feel empowered to make decisions. Problems are discussed, plans decided upon and actions implemented without heavy bureaucracy or control.

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Having looked at several practitioners of the Ekvall criteria, I have been delighted to work with Mark and the Dolphin Organization to evaluate BBI’s culture for change and creativity. Mark has combined excellent, pragmatic business realism, with the passion to drive 21st century business growth, and he communicates this in a way that has engaged every level of the business and been truly inspirational. If you are looking to the future for you and your business, you need to do this!

Peter Corish, Head of Business Development, BBI Group

The great thing about the Dolphin Index is the opportunity to benchmark your climate against the world outside - and get feedback that says 'It doesn't have to be like that!'

David Mayle, Head of the Open University Business School's Centre for Innovation, Knowledge & Enterprise

The Dolphin Index is a really useful tool for clearly identifying our strengths and areas for improvement.

Jo North, Commercial Director, Northern Rail

The Dolphin Index has been an important tool in Nestle Rowntree’s strategy to develop a broad innovation culture across the business and to remove the mystique that so often surrounds creativity and innovation.

Creativity Development Manager, Nestle Rowntree

The Dolphin Index is the ideal tool for assessing your climate and so for understanding the levers to pull so as to make the enterprise more dynamic, innovative and successful.

Nick Gurney, Former CEO Bristol City Council