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The Dolphin Index is a really useful tool for clearly identifying our strengths and areas for improvement.

Jo North, Commercial Director, Northern Rail

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COMMITMENT

This dimension refers to the extent to which employees are committed to organizational goals and operations. This covers the amount of emotional involvement that members of the organization or team feel to the goals of the organization (or team/division). This dimension also refers to the extent to which the work is perceived as stimulating and engaging.

Low commitment High Commitment
An organization displaying low levels of commitment will be characterised by individuals exhibiting low levels of energy into their jobs. There will be a lack of feeling of purpose and meaning in individuals’ jobs. There may be feelings of alienation, where individuals feel detached or alienated from the organizational goals or a feeling of indifference towards their jobs and the purpose of the organization. The common sentiment towards the organization will be apathy, shown by a lack of interest in individuals’ jobs and the organization as a whole. An organization displaying high levels of commitment will be one characterised where individuals perceive their jobs and the goals of the organization as meaningful and therefore invest energy into the organization. This should also be characterised by organizations where individuals feel that most individuals are committed to, both professionally and to a certain extent emotionally, the goals and objectives of the organization.

 

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Having looked at several practitioners of the Ekvall criteria, I have been delighted to work with Mark and the Dolphin Organization to evaluate BBI’s culture for change and creativity. Mark has combined excellent, pragmatic business realism, with the passion to drive 21st century business growth, and he communicates this in a way that has engaged every level of the business and been truly inspirational. If you are looking to the future for you and your business, you need to do this!

Peter Corish, Head of Business Development, BBI Group

The great thing about the Dolphin Index is the opportunity to benchmark your climate against the world outside - and get feedback that says 'It doesn't have to be like that!'

David Mayle, Head of the Open University Business School's Centre for Innovation, Knowledge & Enterprise

The Dolphin Index is a really useful tool for clearly identifying our strengths and areas for improvement.

Jo North, Commercial Director, Northern Rail

The Dolphin Index has been an important tool in Nestle Rowntree’s strategy to develop a broad innovation culture across the business and to remove the mystique that so often surrounds creativity and innovation.

Creativity Development Manager, Nestle Rowntree

The Dolphin Index is the ideal tool for assessing your climate and so for understanding the levers to pull so as to make the enterprise more dynamic, innovative and successful.

Nick Gurney, Former CEO Bristol City Council